Globe Telecom recently introduced its SUPERUNLI ALLTXT25, which provides unlimited text service for a day to all networks, from Globe, its subsidiary Touch Mobile, and rivals Smart Communications and Talk 'N Text.
The promo, which is available to prepaid users, costs P25 per day. It started officially rolling out on July 15. In addition to the unlimited text for one day, the service also includes free mobile browsing for one hour. This new promo would be Globe’s most premium text promo, the other being SUPER ALLTXT which costs P20 per day.
Peter Bithos, Globe Telecom Senior Advisor for Consumer Business, said their latest unlimited offer is targeted at encouraging users to just use one SIM card. He noted that many mobile phone uses still own more than one SIM from different mobile service providers due to the fact that previous promos only apply to those within the same network.
“With the SUPERUNLI ALLTXT25, users only have to own a Globe SIM to send SMS to other users including those from the competing telecommunications firm,” Bithos said.
Meanwhile, Smart Communications has also recently introduced a new series of text promos. One of these is the SMARTalk Unli Call & Text 100, which is unlimited calls and text within their network (Smart and Talk N Text) for four days, or P25 per day.
This would be most cost effective service for Smart users who want to make unlimited calls to those within the same network. However, Smart has yet to offer an unlimited service that allows for sending of free SMS to Globe.
Competition for the mobile telecommunications market in the Philippines remains tough as only Globe and Smart remain.
In March this year the Philippine Long Distance and Telephone Company (PLDT), the parent firm of Smart, acquired a majority stake of Digital Telecommunications Philippines, which owns Sun Cellular, the third player in the mobile communications business. This effectively makes PLDT the biggest company in the domestic telecommunications space.
Globe Telecom has 26.1 million mobile subscribers while Smart has 45 million mobile subscribers.
Both Globe and Smart have also acknowledged that they also need to expand to other non-voice and SMS services to improve its revenue stream. Both have been investing heavily on their mobile Internet services, launching their own 4G infrastructure.
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