What is SMS Advertising?

SMS advertising – using text messages to market products or services – is a valuable new tool in any company’s promotional kit.

It relies on our continuing obsession with text messaging and our love of our mobiles, which continues to grow without any signs of stopping. But what advantages can SMS advertising, bulk SMS, web to SMS and business SMS have for a business?

Text messaging allows information to be sent to groups of people quickly and conveniently in a similar way to email, making it an increasing popular e-marketing channel. So bulk SMS and SMS advertising are quick, cheap and cost-effective – an attractive option.

Then there’s the personal touch that SMS advertising can bring. Because mobile phones have a very personal nature, SMS advertising can be a powerful tool – even though bulk SMS is sent to many people, each individual will feel the SMS advertising has come to their phone alone.

Business SMS has a further advantage in that, like all bulk SMS messages, it gets to people where they are at that moment, even on the move. Most people take their mobile phones everywhere – meaning they can be effective for time-sensitive SMS advertising messages.

It’s also true that people generally read every business SMS message they get, unlike junk mail, spam or adverts which can be ignored.

Usually, bulk SMS and business SMS are sent as web to SMS messages. Web to SMS messages send SMS advertising messages from your PC to mobile phones, hence web to SMS. Web to SMS is quick and convenient for the user, with the web to SMS message arriving rapidly on the recipient’s mobile with little effort from the web to SMS user.

Marketing is a requirement by each company due to their need to grow their business and make clients. SMS advertising for the range of companies from different sectors has increased. Everyone from the insurance, banks, construction, software etc are all using the bulk SMS to cater to their needs. Advertising here is basically telling about the discounts, new products, promotional activities etc. With the use of bulk SMS advertising you can save money and time as it will reach directly to the sender without any trouble.


The messages in it are short but do provide in-depth information which is useful for the customer. The messaging has popularized as it does not trouble the customer. And even if the mobile is switched off the message will definitely get through after its getting switched on. The technology is so simple and trouble free that there is no need of extra software to communicate to the clients and anybody with knowledge of the computer can use it to deliver messages. Group SMS is a method in which a number of people are send messages in one go. It is a service availed by a number of enterprises as it is quick and easy. In it you can make end number of groups like family, friends etc and send message to any group. It is a great facility to send messages to an end number of people with a click of button.