What is SMS?

What is meaning of SMS?

Short Message Service (SMS) is the text communication service component of phone or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices

What is the hype about SMS Marketing?

Mobile phone and SMS have become part of our lives. If you need to transmit your information/marketing message to large numbers of clientele, at a faster speed than your competitors, SMS is the perfect choice. Your message will be in the hands of your clients in seconds. There is also the possibility of SMS being forwarded to their circle of friends, colleagues and relatives, thus promoting your products and services indirectly for you. In addition, SMS allows interaction between you and your customers helping you understand your customers better.

What is Interactive marketing?

Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The opportunity to attract large numbers customers fast is not just a long term goal of every company but basic and immediate objective. If your company only communicates with its consumers via massive one-way media, then you are having a monologue and may not be heard actively by its audience. Interactive Communications take place when both sides pay attention to the other and a dialogue exists. To gauge the newest marketing trend, one should look at where large companies are investing. They are investing in a Text Blast Solution which is an effective tool for Interactive Marketing.