Monday, December 12, 2011
Telcos face suit over SMS rates
The National Telecommunications Commission is filing a case against Globe Telecom, Smart Communications, and Sun Cellular for failing to lower their SMS rates according to an NTC directive. “Dini-determine ng commission kung anong legal action ang ipapatupad against ‘yung tatlong kumpanya,” said NTC director Ed Cabarios said in a report on GMA News’ “24 Oras.” “If a public telecom entity violates the terms and conditions of the authority, puwede sila patawan ng fine of not more than 200 pesos per day,” he added. In response to the NTC move, Globe Corporate and Legal Services head Froilan Castelo said, “We maintain that Globe has complied with the NTC regulation on reduction of SMS access charges. Accordingly, Globe has amended its interconnect agreements with other carriers to this effect.” However, Cabarios said, “’yung pagbaba ng interconnection charge, dapat maramdaman ‘yan ng consumers.” SMS rates were expected to go down from P1 to P0.80 last Nov. 30, but consumers complained that the lower prices did not take effect. Meanwhile, NTC also issued a memorandum that required telcos to maintain their unlimited call and text services during the holiday season. “Ang utos sa kanila ay ‘wag tanggalin doon sa mga unlimited service offerings ‘yung December 23 hanggang December 26, December 30 to December 31, January 1 tsaka January 2,” said Cabarios. — AL/VS/KG, GMA News
Monday, October 10, 2011
SMS Messaging Philippines, Not Only a Communication Tool but Also an Advertising Medium
SMS messaging is one of the most important communication tools we have today. It helps communicating with each other even more convenient than before. How many text messages have you sent today? How many have you received? If you are a business owner, you should know that SMS messaging can also be used to advertise your business.
Advertisers are now using SMS messaging as an advertising medium. SMS marketing is convenient advertising at your fingertips. Apart from making sure you’re customers are informed of your products and services, SMS messaging also helps in creating good customer relationships. In any kind of business, keeping old clients are as important as having new clients. Through constant communication, you will be able to increase customer loyalty and get new customers.
SMS messaging is a powerful medium not only in communication but also in advertising. In today’s economy, you have to be practical with your choices. It’s important to get the most out of everything you spend your money on. In SMS marketing, you get 2 important factors you need for a successful business: communication and advertising.
With SMS messaging, you can conveniently inform your customers about your latest products and services. You can easily give out digital coupons so your customers don’t have to look for discount coupons on newspapers or magazines and cut them out. SMS messaging encourages your customers to take your offers as soon as they can because they receive your messages in a timely manner and they are always reminded of your promos because your messages are saved in their phones.
SMS messaging allows your customers to conveniently send their comments about your products and services. When customers are able to contact you easily, you can be sure that they’d want to visit your establishment again and see the improvements in your business.SMS messaging is a powerful tool. Take advantage of it.
Advertisers are now using SMS messaging as an advertising medium. SMS marketing is convenient advertising at your fingertips. Apart from making sure you’re customers are informed of your products and services, SMS messaging also helps in creating good customer relationships. In any kind of business, keeping old clients are as important as having new clients. Through constant communication, you will be able to increase customer loyalty and get new customers.
SMS messaging is a powerful medium not only in communication but also in advertising. In today’s economy, you have to be practical with your choices. It’s important to get the most out of everything you spend your money on. In SMS marketing, you get 2 important factors you need for a successful business: communication and advertising.
With SMS messaging, you can conveniently inform your customers about your latest products and services. You can easily give out digital coupons so your customers don’t have to look for discount coupons on newspapers or magazines and cut them out. SMS messaging encourages your customers to take your offers as soon as they can because they receive your messages in a timely manner and they are always reminded of your promos because your messages are saved in their phones.
SMS messaging allows your customers to conveniently send their comments about your products and services. When customers are able to contact you easily, you can be sure that they’d want to visit your establishment again and see the improvements in your business.SMS messaging is a powerful tool. Take advantage of it.
Versatility of SMS messaging in the Philippines
There are several ways you can advertise your products and services. Most companies use billboards, banners and ad listings. Increasing your customers doesn’t mean spending more on advertising. There are other methods you can consider to increase business profits without increasing business expenses. SMS messaging is a great way to advertise your products. It can also be used in other ways to maximize your company’s efficiency.
Mobile phones are a necessity today. This means you’ll be reaching a larger group of people as compared with using traditional marketing. SMS messaging has more advantages than traditional advertising. Let’s say you run a food business, you can send your ads before lunch to give your clients the option of going to your restaurant. Your message is directly delivered to your customers. You can be sure that your message won’t be ignored because 90% of messages received are read. Also, your customers are able to immediately respond to your ad because your timing of sending a lunch menu is perfect. Unlike billboards which can easily be forgotten as people go about their busy schedules, a saved text message will always be there ready to be read and re-read anytime. Your customers can easily forward your message to a friend who might be interested in what you’re offering. Using SMS messaging as a way of getting customer feedback helps improve your services. With an open communication, customers get the feeling that their opinions matter to you and that you put great value on customer satisfaction. This will give you a lot of loyal customers. Therefore, SMS messaging is an important business tool you should have.
Mobile phones are a necessity today. This means you’ll be reaching a larger group of people as compared with using traditional marketing. SMS messaging has more advantages than traditional advertising. Let’s say you run a food business, you can send your ads before lunch to give your clients the option of going to your restaurant. Your message is directly delivered to your customers. You can be sure that your message won’t be ignored because 90% of messages received are read. Also, your customers are able to immediately respond to your ad because your timing of sending a lunch menu is perfect. Unlike billboards which can easily be forgotten as people go about their busy schedules, a saved text message will always be there ready to be read and re-read anytime. Your customers can easily forward your message to a friend who might be interested in what you’re offering. Using SMS messaging as a way of getting customer feedback helps improve your services. With an open communication, customers get the feeling that their opinions matter to you and that you put great value on customer satisfaction. This will give you a lot of loyal customers. Therefore, SMS messaging is an important business tool you should have.
Thursday, September 29, 2011
Discover the power of Mobile Advertising!
What is Mobile Advertising?
- The Most Powerful Marketing Tool Of The Century!
- Stay Connected With Your Customers
- A Simple Method To Maximize Your Marketing Efforts
- An Unbeatable Turnkey SMS Marketing Solution
- Provide Value Added Services To Your Customers
- Create Instant Leads
Advantages and Capabilities
Get New Customers!
A steady stream of new customers is vital for your business. With our powerful text message marketing tool you can get new customers for a fraction of the price you would normally pay.
Keep Your Customers Informed!
It’s all about information. We are overwhelmed with information. Receiving the right information from the right source at the right time increases customer satisfaction.
Keep Your Customers Coming Back!
By providing your customers with the information they want to receive, you significantly increase customer retention. This is the key to long term success.
Mobile Advertising is used for companies and groups like:
Restaurant – Coffee Shops, Pubs, Night Clubs, Sport Bars, Fast Food Restaurants, Bakeries, etc.
Club or Private Community – Sports Clubs, Health Clubs, Youth Organizations, Church, etc.
Personal Service – Hair Dressers, Dry Cleaners, Nail Salons, Spas, Beauty Salons, Massage Therapy Spas, Make Up Services, Catering Services, Car Washes, etc.
Internet – Online DVD Store, Online Music Store, Software, Clothes, DVD-Movies, Music, Computers, Books, Optical, Travel, etc.
Government Agency – Cities and Counties.
Education – Schools, Colleges, Universities, etc.
Here is an example of how this would work on a restaurant.
What you should do is to give your customer who is in your store a big enough reason to join your VIP text message marketing list. You can do that by offering discount, prices, you can give away gift certificate; free appetisers work really well, free dessert, what ever you’d like. So you give them a really good reason to do it. Then you can give out this certain papers that would say. “Join the VIP list and save 15% right now on your meal blah blah blah.”
So here how it works.
1. Once your client signup with your VIP list, they are now part of your database.
2. The second thing is we recommend 1 message and that’s very important we tested this out. We recommend you sending 1 offer a week to give them an irresistible reason to do business with you on your slow days. So if you’re on your busy days I wouldn’t recommend sending them text message discounts but on your slow days, absolutely, you have slow days on your business right? Imagine being able to fill out up those seats so that your slow days become one of you busy days.
With your database system we can then pick the day, you could pick the frequency, you can pick the time of the day or pre schedule your messages so we can do these ones and you’re good for the next 30 days. And you can send them your offers directly to there cell phones. How cool is that.
Here is a breakdown of SMS text message marketing you will get:
- Instant access to your past clients once they sign up to your list.
- Easy way to send out a ton of promotions.
- You can fill out your place of business literally on demand because we know that 95% of text message are read between the first 10-20 minutes. So, if you have a list of 500-1000 people on there and you sent out an irresistible offer, people will be coming in with there cell phone and saying “Hey you just send this to me this is great, I’m here for the special.” very powerful stuff.
- You can get people to do business to you more often. You become the top of mind business because no one else is marketing this way. No one is creating a relationship with them. No one is marketing with them on a weekly basis. You could have a large people take you off on all this great specials and deals that you do on your slow days, but on a Friday or Saturday you’re now top of mind because, “Oh yhe! I have received the deal, it’s only good for Wednesday but you know what? I want to go back to that restaurant.” You become the top of mind. Incredibly powerful.
- It’s a low cost way to generate a lot of new sales. How was that possible? Well, increase client referrals. So, imagine this, its lunch you want to throw up a great deal and you send a text message saying “Hey! Any one who brings a friend to our restaurant today for lunch will get 50% off there meal or buy one get one free drinks.” or what ever you want to do. People bring in referrals and they now sign up this new people will sign up to your text message marketing list. We will begin marketing with them and you’re list keeps growing and growing and you get a lot of new customers from it.
- The Most Powerful Marketing Tool Of The Century!
- Stay Connected With Your Customers
- A Simple Method To Maximize Your Marketing Efforts
- An Unbeatable Turnkey SMS Marketing Solution
- Provide Value Added Services To Your Customers
- Create Instant Leads
Advantages and Capabilities
Get New Customers!
A steady stream of new customers is vital for your business. With our powerful text message marketing tool you can get new customers for a fraction of the price you would normally pay.
Keep Your Customers Informed!
It’s all about information. We are overwhelmed with information. Receiving the right information from the right source at the right time increases customer satisfaction.
Keep Your Customers Coming Back!
By providing your customers with the information they want to receive, you significantly increase customer retention. This is the key to long term success.
Mobile Advertising is used for companies and groups like:
Restaurant – Coffee Shops, Pubs, Night Clubs, Sport Bars, Fast Food Restaurants, Bakeries, etc.
Club or Private Community – Sports Clubs, Health Clubs, Youth Organizations, Church, etc.
Personal Service – Hair Dressers, Dry Cleaners, Nail Salons, Spas, Beauty Salons, Massage Therapy Spas, Make Up Services, Catering Services, Car Washes, etc.
Internet – Online DVD Store, Online Music Store, Software, Clothes, DVD-Movies, Music, Computers, Books, Optical, Travel, etc.
Government Agency – Cities and Counties.
Education – Schools, Colleges, Universities, etc.
Here is an example of how this would work on a restaurant.
What you should do is to give your customer who is in your store a big enough reason to join your VIP text message marketing list. You can do that by offering discount, prices, you can give away gift certificate; free appetisers work really well, free dessert, what ever you’d like. So you give them a really good reason to do it. Then you can give out this certain papers that would say. “Join the VIP list and save 15% right now on your meal blah blah blah.”
So here how it works.
1. Once your client signup with your VIP list, they are now part of your database.
2. The second thing is we recommend 1 message and that’s very important we tested this out. We recommend you sending 1 offer a week to give them an irresistible reason to do business with you on your slow days. So if you’re on your busy days I wouldn’t recommend sending them text message discounts but on your slow days, absolutely, you have slow days on your business right? Imagine being able to fill out up those seats so that your slow days become one of you busy days.
With your database system we can then pick the day, you could pick the frequency, you can pick the time of the day or pre schedule your messages so we can do these ones and you’re good for the next 30 days. And you can send them your offers directly to there cell phones. How cool is that.
Here is a breakdown of SMS text message marketing you will get:
- Instant access to your past clients once they sign up to your list.
- Easy way to send out a ton of promotions.
- You can fill out your place of business literally on demand because we know that 95% of text message are read between the first 10-20 minutes. So, if you have a list of 500-1000 people on there and you sent out an irresistible offer, people will be coming in with there cell phone and saying “Hey you just send this to me this is great, I’m here for the special.” very powerful stuff.
- You can get people to do business to you more often. You become the top of mind business because no one else is marketing this way. No one is creating a relationship with them. No one is marketing with them on a weekly basis. You could have a large people take you off on all this great specials and deals that you do on your slow days, but on a Friday or Saturday you’re now top of mind because, “Oh yhe! I have received the deal, it’s only good for Wednesday but you know what? I want to go back to that restaurant.” You become the top of mind. Incredibly powerful.
- It’s a low cost way to generate a lot of new sales. How was that possible? Well, increase client referrals. So, imagine this, its lunch you want to throw up a great deal and you send a text message saying “Hey! Any one who brings a friend to our restaurant today for lunch will get 50% off there meal or buy one get one free drinks.” or what ever you want to do. People bring in referrals and they now sign up this new people will sign up to your text message marketing list. We will begin marketing with them and you’re list keeps growing and growing and you get a lot of new customers from it.
Saturday, September 17, 2011
What is the advantage of SMS advertising in the Philippines
Mobile advertising is fairly a new medium, but it is has a promising future. One reason for this is that as an advertising medium it is highly personalized and interactive. To the ears of a marketer, this can be a huge opportunity to move someone's business forward.With mobile advertising incorporated into a marketing campaign, costumers can have the ability to be notified of available cash in coupons and special offers.
You can also obtain vital information almost instantly; this can prove to be a useful tool to gain an advantage over your competitors.If you are still in doubt as to whether to incorporate mobile advertising into your marketing campaigns, then here are a few major advantages that you should know about.
Hopefully it will help you make your decisions easier.Wider Reach - In our modern technological world, there are still people who are not proficient with the use of a computer and the Internet. But on the other hand, mobile devices are simpler to use and almost everyone has one.
This means that this medium has a wider audience when you compare it to Internet users.Easy To Reach The Costumers - Advertising through mobile devices can be considered as anywhere / any time activity.
This is because mobile devices, such as mobile phones, have the ability to receive information at any time and anywhere, providing there is a signal to receive the information of course. This will make it easier for entrepreneurs to build and develop relationship with their costumers.
Easier To Target Specific Demographics - The personal nature of mobile devices gives it a distinct advantage. One good example of how to take advantage this unique quality is by sending broadcasting a message on a specific time where there is a high chance that the bulk your costumers are doing some shopping. With simple advertising message you may persuade them enough to tilt the odds of increasing your sales.
You can also obtain vital information almost instantly; this can prove to be a useful tool to gain an advantage over your competitors.If you are still in doubt as to whether to incorporate mobile advertising into your marketing campaigns, then here are a few major advantages that you should know about.
Hopefully it will help you make your decisions easier.Wider Reach - In our modern technological world, there are still people who are not proficient with the use of a computer and the Internet. But on the other hand, mobile devices are simpler to use and almost everyone has one.
This means that this medium has a wider audience when you compare it to Internet users.Easy To Reach The Costumers - Advertising through mobile devices can be considered as anywhere / any time activity.
This is because mobile devices, such as mobile phones, have the ability to receive information at any time and anywhere, providing there is a signal to receive the information of course. This will make it easier for entrepreneurs to build and develop relationship with their costumers.
Easier To Target Specific Demographics - The personal nature of mobile devices gives it a distinct advantage. One good example of how to take advantage this unique quality is by sending broadcasting a message on a specific time where there is a high chance that the bulk your costumers are doing some shopping. With simple advertising message you may persuade them enough to tilt the odds of increasing your sales.
How can SMS marketing help my business?
SMS mаrketing іs an аffоrdable аdvertising camрaіgn уоu сan uѕе for уоur busіnesѕ. This is а mobile marketing technique yоu use tо sеnd іndividuаlized аdvertіѕеmentѕ to уour target аudіеnce.
There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.
Right now, you are probably wondering how text marketing can іmрrоve а ѕmall to mеdіum ѕized businеѕѕ. Cоntrary tо what most peоplе bеlіеve, mоbilе markеtіng іs vеrу аffordablе аnd iѕ nоt оnlу for big buѕinеssеs. Tеxt mesѕаging іs an excеllеnt tооl for cоmmunicating with your сonѕumеrs. Unlikе MMS аnd mоbіlе wеb advеrtіѕеmеnts, a tеxt mеssage dіrеctly рrеѕеnts your buѕiness tо уоur conѕumers. Becаusе уоur subsсrіbеrѕ havе сontrol оver the meѕsages thеу recеivе, сell рhоnе mаrketіng allоws yоur cоnѕumеrѕ tо bе mоrе rеsponѕіve to уоur mоbіlе ads.
Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.
SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business.
There are several kinds of mobile marketing ads you can employ and it’s very easy to be tempted to have MMS and mobile game advertisements. While these are very good advertising methods, keep in mind that not all of your consumers own mobile phones with functions that allow them to play downloadable mobile games or open MMS ads. Short Messaging Service, however, is a service that is available to all mobile phones. With SMS marketing, you can be sure that your ads reach most of your consumers.
Right now, you are probably wondering how text marketing can іmрrоve а ѕmall to mеdіum ѕized businеѕѕ. Cоntrary tо what most peоplе bеlіеve, mоbilе markеtіng іs vеrу аffordablе аnd iѕ nоt оnlу for big buѕinеssеs. Tеxt mesѕаging іs an excеllеnt tооl for cоmmunicating with your сonѕumеrs. Unlikе MMS аnd mоbіlе wеb advеrtіѕеmеnts, a tеxt mеssage dіrеctly рrеѕеnts your buѕiness tо уоur conѕumers. Becаusе уоur subsсrіbеrѕ havе сontrol оver the meѕsages thеу recеivе, сell рhоnе mаrketіng allоws yоur cоnѕumеrѕ tо bе mоrе rеsponѕіve to уоur mоbіlе ads.
Also, consumers may opt to save your messages for later use or forward them to others who might be interested with your business. If you think word of mouth is powerful, you haven’t seen the power of text messaging. One text advertisement you send to a consumer can be sent to other people, giving you new customers and a loyal market population.
SMS marketing is really very simple. With the right campaign ad and marketing integration, SMS marketing can work wonders to any business.
What is SMS?
What is meaning of SMS?
Short Message Service (SMS) is the text communication service component of phone or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices
What is the hype about SMS Marketing?
Mobile phone and SMS have become part of our lives. If you need to transmit your information/marketing message to large numbers of clientele, at a faster speed than your competitors, SMS is the perfect choice. Your message will be in the hands of your clients in seconds. There is also the possibility of SMS being forwarded to their circle of friends, colleagues and relatives, thus promoting your products and services indirectly for you. In addition, SMS allows interaction between you and your customers helping you understand your customers better.
What is Interactive marketing?
Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The opportunity to attract large numbers customers fast is not just a long term goal of every company but basic and immediate objective. If your company only communicates with its consumers via massive one-way media, then you are having a monologue and may not be heard actively by its audience. Interactive Communications take place when both sides pay attention to the other and a dialogue exists. To gauge the newest marketing trend, one should look at where large companies are investing. They are investing in a Text Blast Solution which is an effective tool for Interactive Marketing.
Short Message Service (SMS) is the text communication service component of phone or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices
What is the hype about SMS Marketing?
Mobile phone and SMS have become part of our lives. If you need to transmit your information/marketing message to large numbers of clientele, at a faster speed than your competitors, SMS is the perfect choice. Your message will be in the hands of your clients in seconds. There is also the possibility of SMS being forwarded to their circle of friends, colleagues and relatives, thus promoting your products and services indirectly for you. In addition, SMS allows interaction between you and your customers helping you understand your customers better.
What is Interactive marketing?
Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The opportunity to attract large numbers customers fast is not just a long term goal of every company but basic and immediate objective. If your company only communicates with its consumers via massive one-way media, then you are having a monologue and may not be heard actively by its audience. Interactive Communications take place when both sides pay attention to the other and a dialogue exists. To gauge the newest marketing trend, one should look at where large companies are investing. They are investing in a Text Blast Solution which is an effective tool for Interactive Marketing.
Monday, July 18, 2011
More "unlimited" texting options for Filipinos
Globe Telecom recently introduced its SUPERUNLI ALLTXT25, which provides unlimited text service for a day to all networks, from Globe, its subsidiary Touch Mobile, and rivals Smart Communications and Talk 'N Text.
The promo, which is available to prepaid users, costs P25 per day. It started officially rolling out on July 15. In addition to the unlimited text for one day, the service also includes free mobile browsing for one hour. This new promo would be Globe’s most premium text promo, the other being SUPER ALLTXT which costs P20 per day.
Peter Bithos, Globe Telecom Senior Advisor for Consumer Business, said their latest unlimited offer is targeted at encouraging users to just use one SIM card. He noted that many mobile phone uses still own more than one SIM from different mobile service providers due to the fact that previous promos only apply to those within the same network.
“With the SUPERUNLI ALLTXT25, users only have to own a Globe SIM to send SMS to other users including those from the competing telecommunications firm,” Bithos said.
Meanwhile, Smart Communications has also recently introduced a new series of text promos. One of these is the SMARTalk Unli Call & Text 100, which is unlimited calls and text within their network (Smart and Talk N Text) for four days, or P25 per day.
This would be most cost effective service for Smart users who want to make unlimited calls to those within the same network. However, Smart has yet to offer an unlimited service that allows for sending of free SMS to Globe.
Competition for the mobile telecommunications market in the Philippines remains tough as only Globe and Smart remain.
In March this year the Philippine Long Distance and Telephone Company (PLDT), the parent firm of Smart, acquired a majority stake of Digital Telecommunications Philippines, which owns Sun Cellular, the third player in the mobile communications business. This effectively makes PLDT the biggest company in the domestic telecommunications space.
Globe Telecom has 26.1 million mobile subscribers while Smart has 45 million mobile subscribers.
Both Globe and Smart have also acknowledged that they also need to expand to other non-voice and SMS services to improve its revenue stream. Both have been investing heavily on their mobile Internet services, launching their own 4G infrastructure.
The promo, which is available to prepaid users, costs P25 per day. It started officially rolling out on July 15. In addition to the unlimited text for one day, the service also includes free mobile browsing for one hour. This new promo would be Globe’s most premium text promo, the other being SUPER ALLTXT which costs P20 per day.
Peter Bithos, Globe Telecom Senior Advisor for Consumer Business, said their latest unlimited offer is targeted at encouraging users to just use one SIM card. He noted that many mobile phone uses still own more than one SIM from different mobile service providers due to the fact that previous promos only apply to those within the same network.
“With the SUPERUNLI ALLTXT25, users only have to own a Globe SIM to send SMS to other users including those from the competing telecommunications firm,” Bithos said.
Meanwhile, Smart Communications has also recently introduced a new series of text promos. One of these is the SMARTalk Unli Call & Text 100, which is unlimited calls and text within their network (Smart and Talk N Text) for four days, or P25 per day.
This would be most cost effective service for Smart users who want to make unlimited calls to those within the same network. However, Smart has yet to offer an unlimited service that allows for sending of free SMS to Globe.
Competition for the mobile telecommunications market in the Philippines remains tough as only Globe and Smart remain.
In March this year the Philippine Long Distance and Telephone Company (PLDT), the parent firm of Smart, acquired a majority stake of Digital Telecommunications Philippines, which owns Sun Cellular, the third player in the mobile communications business. This effectively makes PLDT the biggest company in the domestic telecommunications space.
Globe Telecom has 26.1 million mobile subscribers while Smart has 45 million mobile subscribers.
Both Globe and Smart have also acknowledged that they also need to expand to other non-voice and SMS services to improve its revenue stream. Both have been investing heavily on their mobile Internet services, launching their own 4G infrastructure.
Friday, July 8, 2011
What is SMS Advertising?
SMS advertising – using text messages to market products or services – is a valuable new tool in any company’s promotional kit.
It relies on our continuing obsession with text messaging and our love of our mobiles, which continues to grow without any signs of stopping. But what advantages can SMS advertising, bulk SMS, web to SMS and business SMS have for a business?
Text messaging allows information to be sent to groups of people quickly and conveniently in a similar way to email, making it an increasing popular e-marketing channel. So bulk SMS and SMS advertising are quick, cheap and cost-effective – an attractive option.
Then there’s the personal touch that SMS advertising can bring. Because mobile phones have a very personal nature, SMS advertising can be a powerful tool – even though bulk SMS is sent to many people, each individual will feel the SMS advertising has come to their phone alone.
Business SMS has a further advantage in that, like all bulk SMS messages, it gets to people where they are at that moment, even on the move. Most people take their mobile phones everywhere – meaning they can be effective for time-sensitive SMS advertising messages.
It’s also true that people generally read every business SMS message they get, unlike junk mail, spam or adverts which can be ignored.
Usually, bulk SMS and business SMS are sent as web to SMS messages. Web to SMS messages send SMS advertising messages from your PC to mobile phones, hence web to SMS. Web to SMS is quick and convenient for the user, with the web to SMS message arriving rapidly on the recipient’s mobile with little effort from the web to SMS user.
Marketing is a requirement by each company due to their need to grow their business and make clients. SMS advertising for the range of companies from different sectors has increased. Everyone from the insurance, banks, construction, software etc are all using the bulk SMS to cater to their needs. Advertising here is basically telling about the discounts, new products, promotional activities etc. With the use of bulk SMS advertising you can save money and time as it will reach directly to the sender without any trouble.
The messages in it are short but do provide in-depth information which is useful for the customer. The messaging has popularized as it does not trouble the customer. And even if the mobile is switched off the message will definitely get through after its getting switched on. The technology is so simple and trouble free that there is no need of extra software to communicate to the clients and anybody with knowledge of the computer can use it to deliver messages. Group SMS is a method in which a number of people are send messages in one go. It is a service availed by a number of enterprises as it is quick and easy. In it you can make end number of groups like family, friends etc and send message to any group. It is a great facility to send messages to an end number of people with a click of button.
It relies on our continuing obsession with text messaging and our love of our mobiles, which continues to grow without any signs of stopping. But what advantages can SMS advertising, bulk SMS, web to SMS and business SMS have for a business?
Text messaging allows information to be sent to groups of people quickly and conveniently in a similar way to email, making it an increasing popular e-marketing channel. So bulk SMS and SMS advertising are quick, cheap and cost-effective – an attractive option.
Then there’s the personal touch that SMS advertising can bring. Because mobile phones have a very personal nature, SMS advertising can be a powerful tool – even though bulk SMS is sent to many people, each individual will feel the SMS advertising has come to their phone alone.
Business SMS has a further advantage in that, like all bulk SMS messages, it gets to people where they are at that moment, even on the move. Most people take their mobile phones everywhere – meaning they can be effective for time-sensitive SMS advertising messages.
It’s also true that people generally read every business SMS message they get, unlike junk mail, spam or adverts which can be ignored.
Usually, bulk SMS and business SMS are sent as web to SMS messages. Web to SMS messages send SMS advertising messages from your PC to mobile phones, hence web to SMS. Web to SMS is quick and convenient for the user, with the web to SMS message arriving rapidly on the recipient’s mobile with little effort from the web to SMS user.
Marketing is a requirement by each company due to their need to grow their business and make clients. SMS advertising for the range of companies from different sectors has increased. Everyone from the insurance, banks, construction, software etc are all using the bulk SMS to cater to their needs. Advertising here is basically telling about the discounts, new products, promotional activities etc. With the use of bulk SMS advertising you can save money and time as it will reach directly to the sender without any trouble.
The messages in it are short but do provide in-depth information which is useful for the customer. The messaging has popularized as it does not trouble the customer. And even if the mobile is switched off the message will definitely get through after its getting switched on. The technology is so simple and trouble free that there is no need of extra software to communicate to the clients and anybody with knowledge of the computer can use it to deliver messages. Group SMS is a method in which a number of people are send messages in one go. It is a service availed by a number of enterprises as it is quick and easy. In it you can make end number of groups like family, friends etc and send message to any group. It is a great facility to send messages to an end number of people with a click of button.
Wednesday, July 6, 2011
Is "unlimited" texting in the Philippines really true?
Our website's free SMS service was put to a complete stop this morning when two of our modems encountered an error. I was working remotely so I checked the server using remote desktop connection. At first I thought "this might be a problem with the database connection or probably a hardware issue". But, when I did the initial troubleshoot, I found no clue on what caused the problem - error logs show nothing at all.
Then it occurred to me, "could it be that the network provider blocked the SIM from sending messages?". I was still kind of laughing at myself to think of it as a possible issue since I enrolled these SIM cards on their "unlimited" text promos which should last for 5 days and its not even the 3rd day yet.
To my disbelief, I was there reading a text message from Globe that reads: "Your number has been detected to be sending a high volume of text messages. As a precaution, your Unlitxt / Supertxt registration is temporarily blocked." then I went ahead and thought Smart would send the same message, but there was none. However, when I try to send a text message, it would fail even if there was still 500 pesos worth of credit - no doubt my number was banned from sending any text messages. I called their customer service and that's when I confirmed that my number was banned due to high volume of SMS messages being sent.
Unlimited TEXT promos ARE NOT TRUE and there is not even any "fine print" that state the amount of text messages allowed to be sent while your number is still enrolled in their so called "UNLIMITED" promo.
How do we define "unlimited" then?
In the dictionaries: Not limited; having no bounds; boundless;Undefined; indefinite; not bounded by proper exceptions; as, unlimited terms.
There is no other meaning for the word "Unlimited" that pertains to something that has a "LIMIT".
For now, we are still negotiating with their representatives on the limit of the text messages allowed every 24 hours.
Then it occurred to me, "could it be that the network provider blocked the SIM from sending messages?". I was still kind of laughing at myself to think of it as a possible issue since I enrolled these SIM cards on their "unlimited" text promos which should last for 5 days and its not even the 3rd day yet.
To my disbelief, I was there reading a text message from Globe that reads: "Your number has been detected to be sending a high volume of text messages. As a precaution, your Unlitxt / Supertxt registration is temporarily blocked." then I went ahead and thought Smart would send the same message, but there was none. However, when I try to send a text message, it would fail even if there was still 500 pesos worth of credit - no doubt my number was banned from sending any text messages. I called their customer service and that's when I confirmed that my number was banned due to high volume of SMS messages being sent.
Unlimited TEXT promos ARE NOT TRUE and there is not even any "fine print" that state the amount of text messages allowed to be sent while your number is still enrolled in their so called "UNLIMITED" promo.
How do we define "unlimited" then?
In the dictionaries: Not limited; having no bounds; boundless;Undefined; indefinite; not bounded by proper exceptions; as, unlimited terms.
There is no other meaning for the word "Unlimited" that pertains to something that has a "LIMIT".
For now, we are still negotiating with their representatives on the limit of the text messages allowed every 24 hours.
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